Completed customer project

Annual Orders Exceed 20 Million Capsules: Natural Astaxanthin Project for a Premium North American Brand

A completed Bodakang Bio customer project for a premium North American supplement brand, covering 12 mg natural astaxanthin capsules, raw-material traceability, capsule testing, three-layer light-protective packaging, FDA-registration materials and a 48-day first-order delivery. First-quarter sales exceeded 500,000 capsules and annual orders now exceed 20 million capsules.

This case summarizes a real completed Bodakang Bio customer project. Product specifications, schedules and commercial results shown below belong to this project and are not universal guarantees for future orders.

BDK natural astaxanthin capsule bottle from a completed North American customer project

Export market: United States and Canada, covering major North American markets
Transaction product: High-content natural astaxanthin capsules with 12 mg per capsule
Transaction quantity: First-quarter sales exceeded 500,000 capsules; annual orders now exceed 20 million capsules
Transaction time: 48 days from formula confirmation to first-order delivery; entered the top 10 of similar products on Amazon North America within three months

Customer Background

The customer is a well-known North American brand specializing in the R&D and sales of high-end dietary supplements. The brand has maintained a strong reputation for scientific formulas, natural raw materials and premium market positioning.

To launch a high-content natural astaxanthin capsule, the customer selected Bodakang Bio for full-process support covering traceable Haematococcus pluvialis raw materials, a 12 mg-per-capsule formula, stability and bioavailability testing, light-protective packaging, FDA-registration materials and North American import preparation.

Cooperation Process

1. Demand Communication and Rapid Response

The project began with multiple online meetings covering the North American target market, natural astaxanthin source, 12 mg-per-capsule formula, capsule size, 240-count package, red visual identity, volume and a 48-day first-order target.

Requirement consolidation: Bodakang Bio converted the discussions into one written brief covering raw-material traceability, formula, capsule, packaging, documentation and supply-chain responsibilities.

Coordinated response: A detailed project plan was delivered within 24 hours and approved by the customer.

2. Traceability of Natural Astaxanthin Raw Materials

The raw-material team completed traceability review from Haematococcus pluvialis cultivation through extraction, standardization, transport and incoming inspection.

Source and process review: Each batch was connected to cultivation records, extraction information, assay data and incoming quality documentation.

Specification review: The natural astaxanthin formula was standardized to 12 mg per capsule and verified against the agreed specification.

Project communication: Technical feedback and batch data were recorded at each milestone to keep sampling and packaging aligned with the same approved specification.

3. Capsule Stability, Dissolution and Packaging Evaluation

Formula engineering focused on capsule stability, disintegration, dissolution and performance under the approved project test conditions.

Stability review: Normal and accelerated storage tests covered capsule appearance, hardness and astaxanthin-content change across three months.

Disintegration and dissolution: The completed capsule achieved disintegration within 30 minutes and dissolution of at least 85% within 30 minutes under the approved test methods.

Three-layer packaging: The finished package uses a printed outer carton, brown light-protective HDPE bottle and sealed aluminum-foil liner.

Label and brand presentation: The red marine-inspired artwork carries the buyer's brand identity, product name, capsule count, traceability information and North American market content.

4. North American Documentation, Import Preparation and Follow-Up

The compliance team organized raw-material reports, formula sheets, stability records, packaging certificates and manufacturing documents for FDA-registration and import preparation.

U.S. and Canadian market preparation: The FDA-registration material set was completed within 15 days, including formula, raw-material, stability, packaging and manufacturing records.

Import and shipment preparation: Commercial invoice, packing list, certificate-of-origin information, quality records and shipment details were prepared for customs clearance.

Rapid project coordination: Formula, packaging, documentation and supply-chain work were coordinated in parallel to complete first-order delivery within 48 days.

Post-delivery follow-up: After launch, the team supported sales-data review, channel-content optimization and repeat-order planning.

Product Details

Raw Material Ingredients

Natural astaxanthin: The core ingredient is natural astaxanthin extracted from Haematococcus pluvialis, standardized to 12 mg per capsule with batch traceability and assay documentation.

Capsule materials: Food-grade capsule materials and excipients were selected for fill compatibility, capsule stability and North American market requirements.

Product Form and Administration Method

The completed product uses hard capsules with 12 mg of natural astaxanthin per capsule and a 240-capsule bottle presentation.

Capsule size, shell, fill weight, appearance, serving instructions and package count were confirmed as one product specification.

Packaging Design

Outer layer: A printed carton carries the buyer's red identity, product information, market-language content and traceability information.

Middle layer: A brown light-protective HDPE bottle supports package strength, visual consistency and protection from light exposure.

Inner layer: A sealed aluminum-foil liner supports moisture protection, product integrity and transport preparation.

The three-layer system is paired with a screw-cap direction and a 240-capsule count, while the label organizes product name, batch traceability and North American market information.

Technical Parameters

Astaxanthin content: 12 mg of natural astaxanthin per capsule from Haematococcus pluvialis; content deviation no more than ±5%
Capsule quality: Shell hardness at least 50 N
Disintegration and dissolution: Disintegration no more than 30 minutes; dissolution at least 85% within 30 minutes
Microbiological limits: Total bacterial count no more than 1,000 cfu/g; mold and yeast no more than 100 cfu/g; specified pathogens not detectable
Stability program: At 25°C ± 2°C and RH 60% ± 5%, content decline no more than 5% within six months; at 40°C ± 2°C and RH 75% ± 5%, decline no more than 8% within three months
Shelf-life direction: 24 months
Production and market review: GMP-aligned manufacturing controls with U.S. and Canadian market-documentation review

Customer Evaluation

This cooperation completely exceeded our expectations. We were originally concerned about raw-material traceability for a 12 mg high-content astaxanthin capsule and the tight 48-day delivery target, but the Bodakang Bio team dispelled those concerns with professional capabilities. The team identified high-quality Haematococcus pluvialis material, completed the first order ahead of schedule and helped complete the FDA-registration materials within 15 days. The product entered the top 10 of similar products on Amazon North America within three months. First-quarter sales exceeded 500,000 capsules, and annual orders now exceed 20 million capsules. We have already launched development of an anti-aging compound astaxanthin capsule and will continue to deepen cooperation in the future.

— Director of Operations, North American High-End Dietary Supplement Brand

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